Film Log

Week 1
I started filming this week doing a few scenes using Aaron as the main person of my advert. He was the only person i needed for my whole advert. The first scene was him waking up and realizing that he had left everything on. The second scene was he came up with a idea and began to switch everything off. The last scene was that he had finished and said a catchy slogan at the end to help save energy. This was unsuccessful because it wasn't enough to catch my target audience meaning more was needed to be added. Also the room was too dark so Aaron couldn't be seen in some scenes.

Week 2
This week i decided to go on a bright day were the room wouldn't be to dark so my shots would be clear. The first scene was him watching TV and playing with his phone and then suddenly drifts off to sleep leaving the TV and his phone on. The second scene is he suddenly wakes up and remembers what his phone said to him and comes up with an idea. The next scene we see him turning things off saving energy. Lastly the logo and slogan is displayed giving people the chance to help out by visiting the website.

Week 3
This week i did my work in school creating faces for the phone, making different mouth movements to show it talking. After that i did a voice over for it talking to him in his sleep

This was more of a success as my target audience could relate to it more and it was simple and clear for them to understand.

Casting List & Recce

Name: Aaron
Age: 16
Reason: I choose Aaron to be in the filming for my advert. This is because I need a male and also someone that seems lazy and and wouldn't really worry about how much energy he is wasting. Furthermore as he is a friend so I will see him most of the time so therefore he should be available. Lastly he does drama so his acting skills should be on point. He is the only actor i need for my advert.





Locations of places i will film:

This is some shots of the location i will film for my advert. I'll be using  a bedroom to create the atmosphere of him in his bedroom wasting energy.

Logo And Slogan

Production Schedule

Pre-Production Tasks Review

What i have completed:
-Rationale
-Storyboard
-Shortlist


What i plan to do next next:
i need to finish all the rest of the pre-production tasks by friday and then start my video shooting on monday about my advert.

Media Rationale For Advert

Advertisement Aim:
The aim of the advertisement is to persuade young people to save energy.

What is your final idea?:
 My final idea is to have people walking around switching off lights and every time they turn one off they gain gain some life like in a video game.

Why have you decided to choose this idea?:
I have decided to choose this idea because looking back at the audience feedback i have seen that appeals to my target audience. As there is the use of games in it, young people will be kept focused on the subject and may listen more.

What advertising strategies will you use?
I will use guilt, shock and maybe some humour.

How does your advert appeal to your target audience?
It appeals to them because a lot of them like playing games so they feel they can relate to the thing more and as it isn't something boring they won't be bored.

What are your areas for development or improvements that need to be made?
I need to add more to it and make it more funny.