My final idea was to make a advert showing how a young boy uses electrical appliances and does not think twice about what he's doing so the phone speaks some sense to him. The aim is to persuade teenagers to save energy and the message is to make them think about what impact it has on the environment. The campaign strategies used was a bit of humour where the phone is talking in the dream to him and some guilt where he realises what he's done. I choose this over the other idea because i felt this one was stronger and as it it something young people do everyday, they can relate to it more.
This is a long shot where we can see him in a relaxed position watching TV and on his phone whilst on his bed. This appeals to my target audience because it shows the actions they do in everyday life and as he is a around the same age, it appeals more. I think it promotes my message clearly as it shows how much energy we use without thinking twice about the effect it may have in the future. Pre production research helped with the decisions in the production process because i found out it is teenagers who mainly waste a lot of energy.
This is a high angle mid shot of his phone which we see at the start of his dream coming alive as if it's going to do something. This may appeal to my audience because it adds a bit of humour because the phone gains a face of its own which isn't normal showing that the matter is a subject that must be told. It promotes my message because by showing that the phone has gained a face of it's own, it's as if it's living person as well and needs rest.
This is a close up of the phones face in a shocked state as he is talking to the boy in the dream. This appeals to my target audience as the facial reaction of the phone and the funny voice being played with it will gain their attention which allows them to listen to the message being said. I t promotes my message by the shocked expression on his face showing its a serious matter.
This is another long shot of the boy going to switch off the light he left on. This may appeal to my target audience as it shows them that it's not that hard to switch off the lights and all these small things help to make a difference. This helps to promote my message because it's telling them that it's not hard to help but the things we need to do as simple but we must keep on doing it.
This is a close up of my slogan and logo of a lightbulb helping to persuade young people to save energy. This appeals to my target audience as the cartoon lightbulb will attract their eyes allowing them to read the catchy slogan. This does well to promote my advert because if they see a poster of this anywhere it will remind them about the advert and saving energy. Also with the website at the top this allows them to visit it and see how else they can involve themselves with saving energy.
If i was making my advert again, the things i would do to improve it will be making it a bit more longer. By doing this i can add more ways of saving energy. Also before the boy has the dream with the phone talking to him, on the TV adverts of consequences if saving energy isn't done could have been shown but we see him take it as a joke and not show no care. This would have helped to make my advert stronger showing that we shouldn't ignore adverts that are linked with global warming as they mean a lot. Furthermore if i had more people in my advert doing different mistakes, this may show that it's not only one person doing the mistake but everyone is doing it and if we all join together we can make a difference for the future.
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