Tuesday, 3 May 2011

Primary Audience Research



Secondary Research (facts & figures)

1. The last twelve months clean energy investment here has fallen by 70%.


2. Clean energy already contributes about six per cent of the UK’s electricity supply. The UK government is committed to producing 15 per cent of our energy, that’s 35-40 per cent of our electricity, from renewable energy by 2020.


3. Clean energy already provides around a fifth of the world’s power


4. Power from wind energy is growing by 30 per cent a year


5. Old-fashioned incandescent light bulbs waste as much as 95 per cent of the energy they use.

Moving Image Advertisement

Audience Feedback

Through my audience feedback i saw that my strengths were my idea was clear, understandable and straight forward. Also it relates to my target audience as well so it should keep them interested. I saw that my weaknesses were i need to develop more on my idea as some people were confused. So i decided to change the location of my advert to a bedroom instead of a school where the audience can engage more. Lastly i should have put some images to help the audience visualise my idea.

StoryBoard