Tuesday, 3 May 2011
Secondary Research (facts & figures)
1. The last twelve months clean energy investment here has fallen by 70%.
2. Clean energy already contributes about six per cent of the UK’s electricity supply. The UK government is committed to producing 15 per cent of our energy, that’s 35-40 per cent of our electricity, from renewable energy by 2020.
3. Clean energy already provides around a fifth of the world’s power
4. Power from wind energy is growing by 30 per cent a year
5. Old-fashioned incandescent light bulbs waste as much as 95 per cent of the energy they use.
2. Clean energy already contributes about six per cent of the UK’s electricity supply. The UK government is committed to producing 15 per cent of our energy, that’s 35-40 per cent of our electricity, from renewable energy by 2020.
3. Clean energy already provides around a fifth of the world’s power
4. Power from wind energy is growing by 30 per cent a year
5. Old-fashioned incandescent light bulbs waste as much as 95 per cent of the energy they use.
Audience Feedback
Through my audience feedback i saw that my strengths were my idea was clear, understandable and straight forward. Also it relates to my target audience as well so it should keep them interested. I saw that my weaknesses were i need to develop more on my idea as some people were confused. So i decided to change the location of my advert to a bedroom instead of a school where the audience can engage more. Lastly i should have put some images to help the audience visualise my idea.
Tuesday, 26 April 2011
Unit 3, Saving Energy Advert (Media Production Evaluation)
The brief was to create a advert about any global warming topic to help persuade young people to change and think about their lifestyle. The target audience was 12-14 and 15-19 year olds. I choose to go for 15-19 year olds because i feel i could make a advert that relates to them more. Also as i am around that same age group so i understand the things young people that age do and how they can be persuaded to think about their actions
This is a long shot where we can see him in a relaxed position watching TV and on his phone whilst on his bed. This appeals to my target audience because it shows the actions they do in everyday life and as he is a around the same age, it appeals more. I think it promotes my message clearly as it shows how much energy we use without thinking twice about the effect it may have in the future. Pre production research helped with the decisions in the production process because i found out it is teenagers who mainly waste a lot of energy.
This is a high angle mid shot of his phone which we see at the start of his dream coming alive as if it's going to do something. This may appeal to my audience because it adds a bit of humour because the phone gains a face of its own which isn't normal showing that the matter is a subject that must be told. It promotes my message because by showing that the phone has gained a face of it's own, it's as if it's living person as well and needs rest.
This is a close up of the phones face in a shocked state as he is talking to the boy in the dream. This appeals to my target audience as the facial reaction of the phone and the funny voice being played with it will gain their attention which allows them to listen to the message being said. I t promotes my message by the shocked expression on his face showing its a serious matter.
This is another long shot of the boy going to switch off the light he left on. This may appeal to my target audience as it shows them that it's not that hard to switch off the lights and all these small things help to make a difference. This helps to promote my message because it's telling them that it's not hard to help but the things we need to do as simple but we must keep on doing it.
This is a close up of my slogan and logo of a lightbulb helping to persuade young people to save energy. This appeals to my target audience as the cartoon lightbulb will attract their eyes allowing them to read the catchy slogan. This does well to promote my advert because if they see a poster of this anywhere it will remind them about the advert and saving energy. Also with the website at the top this allows them to visit it and see how else they can involve themselves with saving energy.
If i was making my advert again, the things i would do to improve it will be making it a bit more longer. By doing this i can add more ways of saving energy. Also before the boy has the dream with the phone talking to him, on the TV adverts of consequences if saving energy isn't done could have been shown but we see him take it as a joke and not show no care. This would have helped to make my advert stronger showing that we shouldn't ignore adverts that are linked with global warming as they mean a lot. Furthermore if i had more people in my advert doing different mistakes, this may show that it's not only one person doing the mistake but everyone is doing it and if we all join together we can make a difference for the future.
My final idea was to make a advert showing how a young boy uses electrical appliances and does not think twice about what he's doing so the phone speaks some sense to him. The aim is to persuade teenagers to save energy and the message is to make them think about what impact it has on the environment. The campaign strategies used was a bit of humour where the phone is talking in the dream to him and some guilt where he realises what he's done. I choose this over the other idea because i felt this one was stronger and as it it something young people do everyday, they can relate to it more.
This is a long shot where we can see him in a relaxed position watching TV and on his phone whilst on his bed. This appeals to my target audience because it shows the actions they do in everyday life and as he is a around the same age, it appeals more. I think it promotes my message clearly as it shows how much energy we use without thinking twice about the effect it may have in the future. Pre production research helped with the decisions in the production process because i found out it is teenagers who mainly waste a lot of energy.
This is a high angle mid shot of his phone which we see at the start of his dream coming alive as if it's going to do something. This may appeal to my audience because it adds a bit of humour because the phone gains a face of its own which isn't normal showing that the matter is a subject that must be told. It promotes my message because by showing that the phone has gained a face of it's own, it's as if it's living person as well and needs rest.
This is a close up of the phones face in a shocked state as he is talking to the boy in the dream. This appeals to my target audience as the facial reaction of the phone and the funny voice being played with it will gain their attention which allows them to listen to the message being said. I t promotes my message by the shocked expression on his face showing its a serious matter.
This is another long shot of the boy going to switch off the light he left on. This may appeal to my target audience as it shows them that it's not that hard to switch off the lights and all these small things help to make a difference. This helps to promote my message because it's telling them that it's not hard to help but the things we need to do as simple but we must keep on doing it.
This is a close up of my slogan and logo of a lightbulb helping to persuade young people to save energy. This appeals to my target audience as the cartoon lightbulb will attract their eyes allowing them to read the catchy slogan. This does well to promote my advert because if they see a poster of this anywhere it will remind them about the advert and saving energy. Also with the website at the top this allows them to visit it and see how else they can involve themselves with saving energy.
If i was making my advert again, the things i would do to improve it will be making it a bit more longer. By doing this i can add more ways of saving energy. Also before the boy has the dream with the phone talking to him, on the TV adverts of consequences if saving energy isn't done could have been shown but we see him take it as a joke and not show no care. This would have helped to make my advert stronger showing that we shouldn't ignore adverts that are linked with global warming as they mean a lot. Furthermore if i had more people in my advert doing different mistakes, this may show that it's not only one person doing the mistake but everyone is doing it and if we all join together we can make a difference for the future.
Shot List
| Shot | Description | Type of shot |
| 1 | The first scene is him lying down watching TV and on his phone then all of a sudden he sleeps. | |
| 2 | Then he begins to have a dream and we see the camera zoom onto the phone. | |
| 3 | The phone begins to talk to him telling him how he is wasting energy. | |
| 4 | He then wakes up from his dream and remembers what the phone said to him in his dream. | |
| 5 | He sits there and begins to think of what he can do, then he comes up with an idea. | |
| 6 | He begins to walk around his room switching off everything that was left on. | |
| 7 | After that he feels good with himself and the room has a better environment. | |
| 8 | At the end the logo and slogan is shown to the viewers about saving energy. | |
Subscribe to:
Posts (Atom)