Research advertising conventions

The aim of this campaign is to save electricity. The message being shown is that people waste to much electricity when it is not needed by leaving things on for no reason. This is targeted at everyone as-well, both males and females but over the age of 12. They have appealed to them by using a popular TV show  called ' Wallace & Gromit ' which people are familiar with so this catches more attention and will make people listen. They have used the strategy of celebrity endorsement.

The aim of the campaign is to try and make people save energy which will help to save the planet. The message being shown here is that if people don't act fast then the state of the planet will get worse. The target audience is mainly everyone above the age of 12 but mainly families. They appeal to them by using people around the same age so the target audience can feel some similarities.

This video is a public advertisement about global warming. It will be targeted for mainly everyone but as it is a cartoon children will be targeted as well and it will be shown during the day. It shows a polar bear and it's environment going away. The conventions is this advert are slogans, music and some factual information. The lines of appeal shown in this guilt, fear

Research into PSB advertising

PSB stands for public service broadcasting. Advertising is a type of communication to try and persuade the audience (viewers, readers or listeners) to purchase or take action upon products, ideas, or services. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.


We have this because in commercial adverts they usually promote their products but in non-comercial adverts they educate and raise awareness. Examples of this would be if a advert came on about energy conservation, HIV/AIDS, drinking and driving and deforestation.