PSB stands for public service broadcasting. Advertising is a type of communication to try and persuade the audience (viewers, readers or listeners) to purchase or take action upon products, ideas, or services. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.
We have this because in commercial adverts they usually promote their products but in non-comercial adverts they educate and raise awareness. Examples of this would be if a advert came on about energy conservation, HIV/AIDS, drinking and driving and deforestation.
No comments:
Post a Comment