The aim of this campaign is to save electricity. The message being shown is that people waste to much electricity when it is not needed by leaving things on for no reason. This is targeted at everyone as-well, both males and females but over the age of 12. They have appealed to them by using a popular TV show called ' Wallace & Gromit ' which people are familiar with so this catches more attention and will make people listen. They have used the strategy of celebrity endorsement.
The aim of the campaign is to try and make people save energy which will help to save the planet. The message being shown here is that if people don't act fast then the state of the planet will get worse. The target audience is mainly everyone above the age of 12 but mainly families. They appeal to them by using people around the same age so the target audience can feel some similarities.
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