Tuesday, 3 May 2011
Secondary Research (facts & figures)
1. The last twelve months clean energy investment here has fallen by 70%.
2. Clean energy already contributes about six per cent of the UK’s electricity supply. The UK government is committed to producing 15 per cent of our energy, that’s 35-40 per cent of our electricity, from renewable energy by 2020.
3. Clean energy already provides around a fifth of the world’s power
4. Power from wind energy is growing by 30 per cent a year
5. Old-fashioned incandescent light bulbs waste as much as 95 per cent of the energy they use.
2. Clean energy already contributes about six per cent of the UK’s electricity supply. The UK government is committed to producing 15 per cent of our energy, that’s 35-40 per cent of our electricity, from renewable energy by 2020.
3. Clean energy already provides around a fifth of the world’s power
4. Power from wind energy is growing by 30 per cent a year
5. Old-fashioned incandescent light bulbs waste as much as 95 per cent of the energy they use.
Audience Feedback
Through my audience feedback i saw that my strengths were my idea was clear, understandable and straight forward. Also it relates to my target audience as well so it should keep them interested. I saw that my weaknesses were i need to develop more on my idea as some people were confused. So i decided to change the location of my advert to a bedroom instead of a school where the audience can engage more. Lastly i should have put some images to help the audience visualise my idea.
Tuesday, 26 April 2011
Unit 3, Saving Energy Advert (Media Production Evaluation)
The brief was to create a advert about any global warming topic to help persuade young people to change and think about their lifestyle. The target audience was 12-14 and 15-19 year olds. I choose to go for 15-19 year olds because i feel i could make a advert that relates to them more. Also as i am around that same age group so i understand the things young people that age do and how they can be persuaded to think about their actions
This is a long shot where we can see him in a relaxed position watching TV and on his phone whilst on his bed. This appeals to my target audience because it shows the actions they do in everyday life and as he is a around the same age, it appeals more. I think it promotes my message clearly as it shows how much energy we use without thinking twice about the effect it may have in the future. Pre production research helped with the decisions in the production process because i found out it is teenagers who mainly waste a lot of energy.
This is a high angle mid shot of his phone which we see at the start of his dream coming alive as if it's going to do something. This may appeal to my audience because it adds a bit of humour because the phone gains a face of its own which isn't normal showing that the matter is a subject that must be told. It promotes my message because by showing that the phone has gained a face of it's own, it's as if it's living person as well and needs rest.
This is a close up of the phones face in a shocked state as he is talking to the boy in the dream. This appeals to my target audience as the facial reaction of the phone and the funny voice being played with it will gain their attention which allows them to listen to the message being said. I t promotes my message by the shocked expression on his face showing its a serious matter.
This is another long shot of the boy going to switch off the light he left on. This may appeal to my target audience as it shows them that it's not that hard to switch off the lights and all these small things help to make a difference. This helps to promote my message because it's telling them that it's not hard to help but the things we need to do as simple but we must keep on doing it.
This is a close up of my slogan and logo of a lightbulb helping to persuade young people to save energy. This appeals to my target audience as the cartoon lightbulb will attract their eyes allowing them to read the catchy slogan. This does well to promote my advert because if they see a poster of this anywhere it will remind them about the advert and saving energy. Also with the website at the top this allows them to visit it and see how else they can involve themselves with saving energy.
If i was making my advert again, the things i would do to improve it will be making it a bit more longer. By doing this i can add more ways of saving energy. Also before the boy has the dream with the phone talking to him, on the TV adverts of consequences if saving energy isn't done could have been shown but we see him take it as a joke and not show no care. This would have helped to make my advert stronger showing that we shouldn't ignore adverts that are linked with global warming as they mean a lot. Furthermore if i had more people in my advert doing different mistakes, this may show that it's not only one person doing the mistake but everyone is doing it and if we all join together we can make a difference for the future.
My final idea was to make a advert showing how a young boy uses electrical appliances and does not think twice about what he's doing so the phone speaks some sense to him. The aim is to persuade teenagers to save energy and the message is to make them think about what impact it has on the environment. The campaign strategies used was a bit of humour where the phone is talking in the dream to him and some guilt where he realises what he's done. I choose this over the other idea because i felt this one was stronger and as it it something young people do everyday, they can relate to it more.
This is a long shot where we can see him in a relaxed position watching TV and on his phone whilst on his bed. This appeals to my target audience because it shows the actions they do in everyday life and as he is a around the same age, it appeals more. I think it promotes my message clearly as it shows how much energy we use without thinking twice about the effect it may have in the future. Pre production research helped with the decisions in the production process because i found out it is teenagers who mainly waste a lot of energy.
This is a high angle mid shot of his phone which we see at the start of his dream coming alive as if it's going to do something. This may appeal to my audience because it adds a bit of humour because the phone gains a face of its own which isn't normal showing that the matter is a subject that must be told. It promotes my message because by showing that the phone has gained a face of it's own, it's as if it's living person as well and needs rest.
This is a close up of the phones face in a shocked state as he is talking to the boy in the dream. This appeals to my target audience as the facial reaction of the phone and the funny voice being played with it will gain their attention which allows them to listen to the message being said. I t promotes my message by the shocked expression on his face showing its a serious matter.
This is another long shot of the boy going to switch off the light he left on. This may appeal to my target audience as it shows them that it's not that hard to switch off the lights and all these small things help to make a difference. This helps to promote my message because it's telling them that it's not hard to help but the things we need to do as simple but we must keep on doing it.
This is a close up of my slogan and logo of a lightbulb helping to persuade young people to save energy. This appeals to my target audience as the cartoon lightbulb will attract their eyes allowing them to read the catchy slogan. This does well to promote my advert because if they see a poster of this anywhere it will remind them about the advert and saving energy. Also with the website at the top this allows them to visit it and see how else they can involve themselves with saving energy.
If i was making my advert again, the things i would do to improve it will be making it a bit more longer. By doing this i can add more ways of saving energy. Also before the boy has the dream with the phone talking to him, on the TV adverts of consequences if saving energy isn't done could have been shown but we see him take it as a joke and not show no care. This would have helped to make my advert stronger showing that we shouldn't ignore adverts that are linked with global warming as they mean a lot. Furthermore if i had more people in my advert doing different mistakes, this may show that it's not only one person doing the mistake but everyone is doing it and if we all join together we can make a difference for the future.
Shot List
| Shot | Description | Type of shot |
| 1 | The first scene is him lying down watching TV and on his phone then all of a sudden he sleeps. | |
| 2 | Then he begins to have a dream and we see the camera zoom onto the phone. | |
| 3 | The phone begins to talk to him telling him how he is wasting energy. | |
| 4 | He then wakes up from his dream and remembers what the phone said to him in his dream. | |
| 5 | He sits there and begins to think of what he can do, then he comes up with an idea. | |
| 6 | He begins to walk around his room switching off everything that was left on. | |
| 7 | After that he feels good with himself and the room has a better environment. | |
| 8 | At the end the logo and slogan is shown to the viewers about saving energy. | |
Tuesday, 29 March 2011
Film Log
Week 1
I started filming this week doing a few scenes using Aaron as the main person of my advert. He was the only person i needed for my whole advert. The first scene was him waking up and realizing that he had left everything on. The second scene was he came up with a idea and began to switch everything off. The last scene was that he had finished and said a catchy slogan at the end to help save energy. This was unsuccessful because it wasn't enough to catch my target audience meaning more was needed to be added. Also the room was too dark so Aaron couldn't be seen in some scenes.
Week 2
This week i decided to go on a bright day were the room wouldn't be to dark so my shots would be clear. The first scene was him watching TV and playing with his phone and then suddenly drifts off to sleep leaving the TV and his phone on. The second scene is he suddenly wakes up and remembers what his phone said to him and comes up with an idea. The next scene we see him turning things off saving energy. Lastly the logo and slogan is displayed giving people the chance to help out by visiting the website.
Week 3
This week i did my work in school creating faces for the phone, making different mouth movements to show it talking. After that i did a voice over for it talking to him in his sleep
This was more of a success as my target audience could relate to it more and it was simple and clear for them to understand.
I started filming this week doing a few scenes using Aaron as the main person of my advert. He was the only person i needed for my whole advert. The first scene was him waking up and realizing that he had left everything on. The second scene was he came up with a idea and began to switch everything off. The last scene was that he had finished and said a catchy slogan at the end to help save energy. This was unsuccessful because it wasn't enough to catch my target audience meaning more was needed to be added. Also the room was too dark so Aaron couldn't be seen in some scenes.
Week 2
This week i decided to go on a bright day were the room wouldn't be to dark so my shots would be clear. The first scene was him watching TV and playing with his phone and then suddenly drifts off to sleep leaving the TV and his phone on. The second scene is he suddenly wakes up and remembers what his phone said to him and comes up with an idea. The next scene we see him turning things off saving energy. Lastly the logo and slogan is displayed giving people the chance to help out by visiting the website.
Week 3
This week i did my work in school creating faces for the phone, making different mouth movements to show it talking. After that i did a voice over for it talking to him in his sleep
This was more of a success as my target audience could relate to it more and it was simple and clear for them to understand.
Friday, 25 March 2011
Casting List & Recce
Name: AaronAge: 16
Reason: I choose Aaron to be in the filming for my advert. This is because I need a male and also someone that seems lazy and and wouldn't really worry about how much energy he is wasting. Furthermore as he is a friend so I will see him most of the time so therefore he should be available. Lastly he does drama so his acting skills should be on point. He is the only actor i need for my advert.
Locations of places i will film:
Tuesday, 22 March 2011
Thursday, 17 March 2011
Pre-Production Tasks Review
What i have completed:
-Rationale
-Storyboard
-Shortlist
What i plan to do next next:
i need to finish all the rest of the pre-production tasks by friday and then start my video shooting on monday about my advert.
-Rationale
-Storyboard
-Shortlist
What i plan to do next next:
i need to finish all the rest of the pre-production tasks by friday and then start my video shooting on monday about my advert.
Monday, 14 March 2011
Media Rationale For Advert
Advertisement Aim:
The aim of the advertisement is to persuade young people to save energy.
What is your final idea?:
My final idea is to have people walking around switching off lights and every time they turn one off they gain gain some life like in a video game.
Why have you decided to choose this idea?:
I have decided to choose this idea because looking back at the audience feedback i have seen that appeals to my target audience. As there is the use of games in it, young people will be kept focused on the subject and may listen more.
What advertising strategies will you use?
I will use guilt, shock and maybe some humour.
How does your advert appeal to your target audience?
It appeals to them because a lot of them like playing games so they feel they can relate to the thing more and as it isn't something boring they won't be bored.
What are your areas for development or improvements that need to be made?
I need to add more to it and make it more funny.
The aim of the advertisement is to persuade young people to save energy.
What is your final idea?:
My final idea is to have people walking around switching off lights and every time they turn one off they gain gain some life like in a video game.
Why have you decided to choose this idea?:
I have decided to choose this idea because looking back at the audience feedback i have seen that appeals to my target audience. As there is the use of games in it, young people will be kept focused on the subject and may listen more.
What advertising strategies will you use?
I will use guilt, shock and maybe some humour.
How does your advert appeal to your target audience?
It appeals to them because a lot of them like playing games so they feel they can relate to the thing more and as it isn't something boring they won't be bored.
What are your areas for development or improvements that need to be made?
I need to add more to it and make it more funny.
Friday, 18 February 2011
Research advertising conventions
The aim of this campaign is to save electricity. The message being shown is that people waste to much electricity when it is not needed by leaving things on for no reason. This is targeted at everyone as-well, both males and females but over the age of 12. They have appealed to them by using a popular TV show called ' Wallace & Gromit ' which people are familiar with so this catches more attention and will make people listen. They have used the strategy of celebrity endorsement.
The aim of the campaign is to try and make people save energy which will help to save the planet. The message being shown here is that if people don't act fast then the state of the planet will get worse. The target audience is mainly everyone above the age of 12 but mainly families. They appeal to them by using people around the same age so the target audience can feel some similarities.
Thursday, 17 February 2011
This video is a public advertisement about global warming. It will be targeted for mainly everyone but as it is a cartoon children will be targeted as well and it will be shown during the day. It shows a polar bear and it's environment going away. The conventions is this advert are slogans, music and some factual information. The lines of appeal shown in this guilt, fear
Research into PSB advertising
PSB stands for public service broadcasting. Advertising is a type of communication to try and persuade the audience (viewers, readers or listeners) to purchase or take action upon products, ideas, or services. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.
We have this because in commercial adverts they usually promote their products but in non-comercial adverts they educate and raise awareness. Examples of this would be if a advert came on about energy conservation, HIV/AIDS, drinking and driving and deforestation.
We have this because in commercial adverts they usually promote their products but in non-comercial adverts they educate and raise awareness. Examples of this would be if a advert came on about energy conservation, HIV/AIDS, drinking and driving and deforestation.
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